Your Venture's Unfair Advantage

Here is the list of resources I have to grow this business or that I will need to do so. 

• Marketing Knowledge
• Value: I can communicate the benefits and value of our services effectively. 
• Rareness: Mastering the art of marketing takes time and experience. 
• Imitability: Other businesses can hire good marketing people. 
• Non-substitutable: Other people can hire good marketing professionals. 
• Local Community Knowledge
• Value: I understand what the target market desires in their local businesses. 
• Rareness: The local clientele is very unique and there is a specific level of quality and company resources they seek. 
• Imitability: This can't be imitated, but they can get other locals to help explain things to them. 
• Non-substitutable: They can't duplicate my knowledge, but they can source inputs from locals. 
• Scarce Property
• Value: There is very limited property available for rent in the area, this makes the ability to get a business like this operating before others, very valuable. 
• Rareness: This creates the ability for the company to be rare for a period of time. 
• Imitability: You can't create more property and there is limited zoning. 
• Non-substitutable: You can't substitute property. 
• Personal Relationships
• Value: There is a lot of value in knowing the locals that can help to create referral partners for you. 
• Rareness: This isn't rare because you can hire managers and employees that have local relationships. 
• Imitability: Others can have access to this resource. 
• Non-substitutable: This is substitutable. 
• Locally Sourced Product
• Value: This creates value from getting local support. 
• Rareness: This is not rare. 
• Imitability: This resource can be sourced by competitors. 
• Non-substitutable: This can be substitutable by using other local providers. 
• Mentorship from business owners
• Value: I can talk to other friends that have already started and opened successful community-focused coffee shops. 
• Rareness: This is rare because there are only 2 others that are successful like the concept that I am seeking to do. 
• Imitability: Others could reach out as well, but I am already friends with them. 
• Non-substitutable: You can't substitute people. 
• Business Ownership Experience
• Value: I have a lot of personal experience with running a business. I have many lessons that I can use to prevent mistakes from being made during the growth stage. 
• Rareness: This isn't rare, other successful business owners can also start a coffee business. 
• Imitability: My knowledge can't be imitated. 
• Non-substitutable: My knowledge can't be substituted. 
• Competitive Advantage
• Value: There is a significant competitive advantage in being the first to market with a large market and limited competition. 
• Rareness: This is rare. 
• Imitability: This can't be imitated. 
• Non-substitutable: This can't be substituted. Every competitor that opens will only dilute the market and reduce this advantage for all. 
• Timeliness
• Value: It is very valuable to offer coffee at a fast turn around time. 
• Rareness: It is not rare to be able to do this, however, it doesn't occur often. 
• Imitability: A competitor could change their processes to serve products faster. 
• Non-substitutable: This is not a substitutable resource.