Idea Napkin 2

1. I am a Charleston native and local business owner. I also grew up on Johns Island, which is the area that I am targeting. I have a passion for business and the game of entrepreneurship. I have operated a marketing agency for several years and also have started to business service, not for profits. I believe that these skill sets are very valuable in this venture because I will be able to grow the sales of the new company. I envision starting this business and building it with a manager and staff that will be well trained with solid systems in place so that I will only need to drop in for a few hours a day 2-3 times a week initially and eventually for just a couple of hours total per week. 
2. We will offer locally roasted, premium coffee. A complimentary product will be freshly baked pastries. Those will allow us to create revenue. The other thing we will be offering that isn't a product, but creates our brand loyalty is a space for people to create community through face to face time.  
3. Our target will be the residents of Johns Island, SC. Our secondary market will be people on the island for business, passing through on their way to the resorts, or people staying in Air BnB's for travel. 
4. Our target customers will be interested in purchasing our coffee and spending time at our shop because there is not an alternative within 15 minutes. We will be the only community/local-focused coffee shop within 45 minutes and the only coffee shop with a decent tasting product within 15 minutes. 
5. Our coffee will be locally brewed and premium sourced. We will have the only offering within 45 minutes that provides a community enhancing experience and the only locally roasted coffee within 45 minutes. We are the only nonfranchise, quality coffee product within 15 minutes. 

This business idea is very well thought through and I have researched it extensively. The area we are targeting is the fastest in the state and expected to double in size in the next 10 years. There are only a couple of restaurants and food & beverage offerings on the island and none that offer this type of coffee house. The median income for the area is $40,000 and it is the second largest island on the East Coast of the US. There is significant opportunity if the location is focused on building rapport in the community, great customer service, and premium quality. 

The feedback I received was all positive and everyone focused on that it seemed that this was a solid business plan and possibility. I have extended the research, planning, and consideration since the last assignment like this and have incorporated those ideas into this by enhancing my analysis on the situation and offerings.