Friday, March 15, 2019

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Our prototypical customer will be a female aged 20-40 that has a steady career or is a stay at home mom. Our secondary customers will be either sex aged 25-55 in business or college students. Our customers will go out to eat at leas 2-3 times per week and often be too busy for the norms of live. they will have cars ranging from all types of sedans and suv's. They will typically watch reality tv, sitcoms, and sports. Our customer will range from single to married with up to 4 children. The ages will be under the age of 25.

I fit in the prototypical customer demographics. I am a business male, aged 29, that eats out twice per week with two kids under 12. I drive an moderate SUV, watch reality tv & sports. I would be a customer of my store.
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2 comments:

  1. Ayaz AliMarch 18, 2019 at 4:40 PM

    Hey Alan, I like how you explained how broad your avatar could be. There are so many different types of people that could be potential customers in your store, and you did a great job of explaining that. I also really enjoyed how you explained your characteristics and how you would also be a possible customer for your own product. Also, good job of including an accurate picture of your avatar.

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  2. Brandon HunterMarch 18, 2019 at 4:41 PM

    How do you know that your prototypical customer is a female aged 20-40? If I can recall correctly, you had interviewed locals who were men that seemed interested and supported your idea. If you implement the idea of local talent playing at your coffee shop, your typical customer would shift. Are you still planning on following through with that idea?

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